| 1. | | To Engage in Free, Equitable Competition and Provide our Customers with High-Quality, Moderately Priced Products and Services: |
| 1) | | We will take no part in cartel activities or in collusive bidding practices. |
| 2) | | We will not engage in imposing re-sale price restrictions, tied sales, or other conduct that constitutes unreasonable
restraint of trade or restrictions with regard to business transactions with our business partners. |
| 3) | | We will not engage in acts that constitute unilateral changes in trade terms and conditions, compulsory
purchasing, or similar acts that take advantage of our position of superiority. |
| 4) | | In advertising and the like, we will make representations based on substantial, objective grounds, and will not
engage in acts that constitute false or misleading advertising. Also, we will not offer excessive premiums as an
accompaniment to sales or employ deceptive sales practices. |
| 5) | | In addition, we will not engage in actions that violate the provisions of competition and representation-related
laws. |
| 2. | | To not Engage in Unfair Competitive Acts: |
| 1) | | We recognize that divulging technological or business secrets of the Company (trade secrets) would cause a great
loss to the Company, and we will manage and protect these trade secrets in accordance with internal company
rules, as well as not divulge or disclose trade secrets to others, nor make fraudulent use of a trade secret. |
| 2) | | We will not acquire the trade secrets of third parties by improper means. Also, we will not acquire trade secrets of
third parties while being aware that such trade secrets have been acquired through improper acquisition. |
| 3) | | We will not distribute false information injurious to the business reputation of a competitor. |
| 4) | | We will not use objects or designs identical or similar to the trade representation of goods of third parties in the
representation of products, etc., of the Company. In addition, we will not engage in acts that constitute imitation
of the configuration of the product of a third party. |
| 3. | | To Respect Intellectual Property Rights: |
| · | | Based on the recognition that intellectual property rights and know-how ("IPRs"), such as patents, utility models,
registered design rights, trademarks, and copyrights which the Company has acquired through a tremendous
investment, are important assets of the Company, we will work constructively to create intellectual property, and in
the event we create intellectual property in the course of company business activities, we will report this fact to the
Company without delay in accordance with internal company rules, and will cooperate with the Company in
applying for patent and other IPRs and in protecting and managing those IPRs. In addition, we will respect the
IPRs of third parties in new technology research, product development, production and marketing, and will not
consciously infringe on these rights. |
| 4. | | To Fully Enforce Restrictions on Exports Subject to Security Trade Control: |
| 1) | | In the event we are involved in the export of any and all goods and in providing technology from the Sharp Group
companies, we will conduct a prompt, careful investigation into whether they are restricted by the provisions of
laws related to export controls for the maintenance of international peace and security of the relevant country or
region, and further, we will determine whether the potential exists for their being used in applications such as
weapons development based on the application, end-user and mode of transaction. |
| 2) | | Regarding goods and technology that have been confirmed for export, we will follow all required export
procedures in accordance with relevant laws and regulations, and relevant internal company rules. |
| 5. | | To Practice Fair, Appropriate Purchasing Activities: |
| 1) | | In selecting a vendor or supplier, we will conduct a fair, transparent evaluation and assessment based on our
position with respect to economic reasonableness, and in consideration of the legal compliance and business
ethics of the target corporation. Recognizing Sharp's position as a multinational enterprise doing business around
the world, we understand the need to conduct fair transactions and will carry out our business activities by
opening doors widely without discriminating between domestic and foreign companies. |
| 2) | | Based on compliance with laws and regulations related to purchasing transactions in each country or region, we
will not engage in acts that are questionable from the standpoint of business ethics. |
| 3) | | We will not accept gifts or business entertainment from existing or potential new suppliers/vendors that go
beyond the bounds of the socially accepted business practices of the country or region in question. |
| 6. | | To not Engage in Insider Trading: |
| 1) | | In the event we are in a position to have ready access to information that has the potential to have a significant
effect on the price of stock of the Sharp Group company listed in stock markets or that of our business partners,
or in the event we gain access to such information through or as a result of our job tasks, we will take no action
that may constitute insider trading, such as buying or selling shares prior to the public announcement of the
information in question. |
| 2) | | We will not give such information, which may constitute insider trading, to third parties (customers, family
members, friends and etc.) as well as directors and employees of the Sharp Group companies who are not
concerned with the matter relating to the information in question. |
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