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Creating Super Green Products
Make All Products "Green Products"
Environmentally conscious products are what Sharp calls "Green Products." Aiming to make all its products Green Products, Sharp formulated guidelines in December 1998, defining specific design targets and design know-how based on seven concepts. Sharp has introduced these guidelines at all design and production sites in Japan and overseas.

Since April 1998, Sharp has been certifying products for Japan, which offer a particularly high level of environmental performance, as "Green Seal Products." Since that time, the volume of sales for certified Green Seal Products has increased along with Sharp's certification standards, which are reviewed every year.

In fiscal 2004, Sharp introduced an even higher standard of environmental performance for its products, one that surpasses that of Green Seal Products. This next stage in environmentally conscious products, which exceed stricter-thanever in-house standards, is what Sharp calls the "Super Green Products."
■  Sharp Green Product concept
Low energy consumption
Products that are energy-efficient and use little energy
Design products that consume less power both in running and standby mode, and air conditioners/heaters that give more efficient cooling and heating.
Safety
Products that are safe to use
Test products for chemicals, work to abolish or reduce use of chemicals with negative effects on health or the environment.
Resource
reduction
Products that use minimum resources
Make products that use less water and detergent, and reduce the amount of materials used in products and packaging.
Recycle
Recyclable products
Choose materials that are easily recycled or reused in products, and label the type of material used.
Use recycled
materials
Products made from recycled materials
Use recycled plastic, reuse parts in making products.
Long life
usability
Products with a long life cycle
Design products easy to take apart for recycling.
Easy to
disassemble
Products that are easy to disassemble
Design products so that they will be easy to take apart for recycling.
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Development of Green Products
The first step in developing Green Products is product planning, where Sharp applies its Green Product Guidelines to design a product that is environmentally enhanced in every aspect. Next, in the design stage, Sharp sets specific objectives based on the assessment items of the Green Product Standard Sheet.

Finally, in the testing and mass production stages, Sharp determines how well the actual product has met the objectives set out for it.

In fiscal 2004, Green Products had to satisfy at least 90% (85% for fiscal 2003) or more of 47 assessment items, a standard that was met by all of Sharp's new products.

Fiscal 2004 assessment and certification standards for Green Seal Products and Super Green Products in Japan
Green Seal Products
Super Green Products
I, Requlred items
Satisfy four requlred items of the Environmental Performance Criteria
Satisfy four required items of the Environmental Performance Criteria
Meet the RoHS directive
Have Eco Mark status
II, Level of environmental
consciousness
Satisfy at least one item of the External Environmental Claim Standards
Be significantly more environmentally conscious than the products of other companies
III, Environmental Performance
Criteria(Total:100)
Prevents global warming / Low power consumption, high energy efficiency, etc. 20 points
Makes effective use of resources / Designed for recyclability, resource saving, etc. 20 points
Uses substitutes for toxic chemicals / Uses no heavy metals, uses lead-free solder, etc. 35 points
Other / Has Eco label status, uses minimum packaging materials, etc. 25points
At least 70 points
At least 90 points
All conditions under sections I, II, and III must be satisfied.
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The Sharp concept of environmentally consious products
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Four required items of the Environmental Performance Criteria
Items
Detail
Energy saving
Less power consumption and standby power consumption when compared to previous model
3R
Easy separation and sisassembly or upgradeable
Safety
Uses lead-free solder in more than one circuit board
Packaging
Abolishing the use of polystyrene foam (for products weighing less than 10 kg)
User less plastics or packaging material when compared to previous model
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