Sharp is reducing the environmental impact of packaging by developing environmentally conscious unified packaging and minimizing the use of resources.
In Japan, Sharp has been using environmentally conscious unified packaging for almost all products since 2006. This packaging, which is recognizable as a Sharp product at a glance, was developed as a part of building a corporate identity* with the environment as its theme. Sharp, which is aiming to be an environmentally advanced company, created a compact logo featuring the Earth and its atmosphere as the design motif. Adopting this monochrome logo enabled a significant reduction in printing plates and amount of ink used. Use of this unified packaging has been extended internationally since January 2009.
* Corporate identity (CI) is a systematic, physical manifestation of a company’s “personality” and philosophy, expressed in a concise visual manner.